The paradox of choice

This is a link to a talk by Barry Schwartz (Swarthmore College). The video is a few years old (2005) but the thesis needs to be heard as it has important implications. He explains how and why lot of choice in modern society is actually making us miserable.

http://video.google.com/googleplayer.swf?docid=-14013960457009836&hl=en&fs=true

The video is part of a series of talks on http://www.ted.com, which is worth exploring.

M

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